Tuesday, June 8, 2010

How to Promote Your Painting Services in Your Local Area

The idea is simple.

You want to build your painting business and make more money, right?

The question that we're asking is, how?

Well, one thing's for sure. There's a lot of information out there about getting more clients. There are quality-courses that you can invest in. And these range in price from $100 to $300. And they teach you the basic ways to create estimates and get contracts. These are very important aspects of your business.

It's true that you need to know how to influence your potential clients to select your painting business instead of your competitors. And there are many facets to doing this effectively. But the number one problem that we will address in this article is something that most painters struggle with -- promoting themselves and getting leads.

A good way to know whether this applies to you is to think back to your slow season. You know, that time of year when you get practically no work.That can be quite frustrating.

  • Even if you place ads in the local community newspapers
  • Or maybe you paid money to get listed in your phone directory
  • Other painters send out flyers or postcards

But still --- this doesn't get the phone to ring as much as you would like.

The reason is simple. That's the old way. And that's not how people search for the services that you offer in their local area. People today - they go online. They use the search engines. And this trend will only grow stronger in the future.

In fact, people are already using the web to find you. The problem is that they're finding your competitors website instead of your own. Take this real-life case study: 18th Century Painting. Ben Dyler was a great, very artistic painter. He did interior and exterior jobs. He knew how to quote. How to sell huimself. How to get repeat business. That wasn't his problem.

His problem was promotion. He needed to better promote the services that he offered in his local area. So he packaged his services in a professional way that appealed to those that were searching for his services.

  1. He created a simple video
  2. He designed a great-looking website.
  3. He used social media marketing
  4. And now he's showing up on page 1 of Google.
Source : Ezinearticles

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