Wednesday, August 11, 2010

Art is Business

Firstly, there is no substitute for hard work. Hard work alone will not mean success, but without hard work, simply forget it. Once the work ethic is top notch, the artist must follow his vision and create. Creating too fast will probably result in poor quality and creating too slow is probably not practical. Artists should use common sense to gauge the rate at which they should be working.

Once the art is created, the artist must become a marketer. Most artists are not natural marketers because they are artists. But they have to learn this skill. Just as artists innovate in their art, they must innovate in their marketing and continuously try to get their work seen and discussed.

Just marketing is OK, but getting feedback is better. During the marketing phase, try to get as much different feedback about your product. Don't argue with the feedback too much, but rather take it all in and think about it. Let the feedback help you realize what you can improve on in your art.

When you get feedback, internalize it and go back to working hard and creating better art. Now the hard work begins again. You have innovated and been told what is good and what is bad via the feedback. Now it is time to improve on your previous work. Create higher quality product. Be more creative, develop your artistic voice and signature. When you are done, begin marketing again.

The above process can be very lonely and depressing. In these moments, you must be strong. Don't say you are strong, but actually be strong. Keep innovating and keep working. Progress is never linear and once you get to a sweet spot in your creation, things will accelerate. Just don't focus on the negatives.

I can also tell you with near exactness when you will get attention. It will be at the same time that your product is remarkable. There is a lot of good art out there. You must strive to be remarkable. Once your art is that good, people will come to you.

Source : Ezinearticles

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